User blog comment:Green Ninja/The LEGO Movie Takeover/@comment-5585102-20131116111225

Ideas:

Mascots: Emmet and Wyldstyle

Transformations: Lego minifigure transformation (turns your penguin into a lego minifig (you can wear clothes))

Items: The Emmet, The Wild-style, Emmet's Safety Jacket, Goth Girl Hoodie, Block Costume, Uni-Kitty Costume, The Ma, The Pa, Ma's Cop Outfit, Pa's Cop Outfit.