Board Thread:Club Penguin News/@comment-31246421-20170209184410/@comment-20391248-20170211193843

They need to introduce something for non-members. In app purchases for some clothing items could be a viable option for them while players with a membership will have full access (All clothes, Quests, food, etc.)

However, they probably won't do that because they'll want most of their sales from membership purchases aka the higher price option.