Board Thread:General Discussion/@comment-24908808-20150521125125/@comment-24298230-20150523160427

Eclipse-Magician wrote: They're probably going to somehow twist them into more incentives for membership...

As if there weren't enough already :p

It might be a way to encourage people to use the app, they would really be rolling in the cash if the app wasn't free though because of the fact that they are offering exclusive content on the app only like in this case.