Board Thread:Club Penguin/@comment-24908808-20150426022526/@comment-24801399-20150426024401

While they are, in a way, ads, but however, from a business standpoint, they are completely ineffective. Disney is advertising other things from Disney. They are not really benefitting themselves all too much. While sure, maybe someone will want to watch Frozen after this current takeover, but that is not much revenue compared to some other large company being advertised.

By ads, I am sure they mean from external sources, e.g. not from Disney. But, in a sense, they are not 'actively' advertising, as they are not shoving "go buy Frozen merchandise and buy all the songs and own copies of Frozen on Blu-Ray, DVD, cassette, cartridge, floppy disc, paper, Sony TC-630, stone, bacteria, and if you order it before next Monday, we will throw in the bacteria version for free, with the collectors set" all over CP. Takeovers are essentially passive advertising, which is less effective, but still advertising. However, I think the underlying reason behind takeovers is because people want them. Hard to believe, I know.