User blog comment:TheUnknownPony2014/When will Club Penguin end with a final boss? (Possibly not)/@comment-5122158-20130421153116

The CP Team plant fake hackers (we think they are real though) to be Herbert who will take over finally and shut down Club Penguin forever! But, the CP Team tell us to tweet #freecp in every tweet and to do all we can to save CP. Then, CP is saved a month later and playable again and the CP Team reveal it is all part of a storyline/roleplay.