Board Thread:General Discussion/@comment-5365082-20140710014409/@comment-25396835-20140721023838

The thing about the Frozen Takeover is Disney is just trying to milk as much success out of Frozen as possible. Its been a massive success and for Disney that equates to business opportunity and merchandising for extra money to jam between their mouse ears. The thing is though this probably wouldnt be necessary on even Club Penguin though which is possibly why its not entirely set in stone if it will happen. From a marketing strategy its a wise choice though. Who knows? Maybe Frozen might be the new Angry Birds except instead of Rovio milking success its Disney. Although most of what they could do is try and get the 1% (or at least it feels that way) of people who didnt watch Frozen such as myself to watch the movie. But Im really not interested. It seems most of what Disney advertises is stuff they recently bought with their massive wealth but this is only the second time its a movie theyve made themselves. Odd huh? Im going off on a tangent here. Its a marketing strategy. You know what else is just a marketing strategy for Disney? Club Penguin. So their thought process is why not put two marketing tools together?