Board Thread:General Discussion/@comment-24973573-20140603225537/@comment-24486781-20140610225848

Just think about who would benefit from party based on movie that screened a year ago – no one. Why would Disney promote old movie when they have plenty others to advertise. It would only split focus meaning smaller revenue for them. Frozen party would make sense when the movie was in cinemas (similarly to other promoted movies) now it’s too late.