User blog comment:Jonah Simm/Sponsored Party Complaints/@comment-4243521-20130625123813

Ahem, after a little bit of research I've discovered what CP is doing! They've switched business models! Previously, CP was using a "freemium" business model, meaning that the game was free, but additional content was available for real money. Now, they are keeping that ass the business model for users, but extending to a "seasonal spike" model (no relation to Spike Hike). What does this mean? Well, during one part of the year (some companies go by season, others by half the year, others a third) all income bearing forces are pushed out like there is no tomorrow. EX: New things for members to do, new ad parties, etc. This way, there is not as much pressure on CP to raise insane amounts year round. Now, this year seems to have started a bit early, beginning in April with Marvel Takeover, but I think we can reasonably expect summer ad parties from now on. I hope you enjoyed my little seminar.