Club Penguin was originally meant to be a big snowball war game, but probably because war was a bit violent for the game, Lane suggested that they build on Lance Priebe's idea and release a virtual world full of games and locations. Even today, the team thinks that it is all about the kids. They said in the documentary that whatever the kids want them to do, they will do it. They even take requests of some players' ideas.
This reveals rejected names for Club Penguin, such as Penguin Chat, Penguin World, Penguin Land, and World of Penguins. Billybob said that they did not want to call it Penguin Chat because it was no longer a chat anymore. It was a world full of places to explore. Later, the name Club Penguin was chosen because they wanted it to be like a club full of penguins, like a community of them.